DOCUMENT THE CLASS

When it comes to creating content, a lot of us overcomplicate the process. We think we need to story board every video, script it out, get the best gear and take all the steps necessary to make an amazing piece of content.

But is that what’s working?

I’m not sure either.

The best thing to do, and the easiest, is to document what you are already doing.

That’s why I love working with Renzo Gracie Of The Woodlands. They are a Mixed Martial Arts Academy that specializes in Jiu Jitsu, Muay Thai and MMA classes.

What’s great about what they are doing is they bring me in to document a few of their classes each month. I record all the teaching moments by the instructors and then grab cool broll clips and those two things 1. talking moments and 2. cool clips make up great social posts that are really helping their awareness in their community a lot.

It makes them stand out more than anyone else in the area.

Plus we are posting 5-7 days per week. So that consistency (and higher quailty consistency) is really helping as well.

Here are a few of the latest teaching moments I’ve captured.